shopatunitygeneralvideooverview

Welcome to Smart Shopper Central Consumer Expert Mike Scott uses the ability of the Consumer Computer to keep track of 28,000 food and non-food items to enable the creation of PRINT, TELEVISION, ELECTRONIC, and RADIO distributed Report content. REPORTS ARE POSTED DAILY

GENERAL DESCRIPTION                                                                                                           HOW WE PROCESS DATA-The CONSUMER COMPUTER PRICEWATCH SYSTEM tracks an average of 28,600 food and non-food products in its data base. Advertised specials are encoded and matched against specific criteria on a daily basis. Not all items are tracked in each data run. The system is designed to identify items at specific stores and items that appear in multiple store advertising, creating a ranking based on price. A typical data run will identify a range of products that appear in advertising based on frequency related to cost variation. A price fluctuation towards a lower level will be identified with a percentage of change. The output of the system data runs is used to create a script used by the talent on television, radio, and cable deliveries.

HOW WE CREATE VIDEOS- The data on the current price levels is used to create scripts for videos. Videos detail price fluctuations and availability of products by store location or generally available in the market area. Video content is distributed to Orange TV for the feed to Bright House Networks (channel 9), displayed on the SHOPATUNITY.COM Internet site, and on REVVER.COM.

FOREIGN LANGUAGE VERSIONS-In addition to English versions, SHOPATUNITY reports are produced in Spanish. Other languages including Mandarin, French, German, Chinese, and Russian are also made available.